Sumo Championship League is the first fully funded professional sumo league outside Japan. A touring season, competing in cities across the U.S., at family-arena scale — the league the Western audience for sumo has been waiting for.

Built by the team that ran WWE, Feld, Cartoon Network/Adult Swim, Nelvana, Cookie Jar, and licensed global brands for Universal, Sony, DreamWorks, and Fox. Co-founders Stuart Snyder and Toper Taylor have spent the last thirty years building family-entertainment brands at global scale. SCL is the new one.

SCL is built as a multi-revenue property — live events, broadcast and streaming, sponsorship, media rights, merchandise, and licensing, with international expansion ahead. A founding partnership is a stake in the property, not a one-event placement.

The action is the draw: two athletes, fast and powerful, most bouts decided in seconds. No punching, no kicking — real combat without the striking. That’s why the same event a fight fan takes seriously is one a family can sit through together. The audience is men, women, and children, and it is broader, younger, and more brand-receptive than any fighting league has reached before.

If your brand is interested in combat sports, you’re safe with Sumo. If you see an opportunity here, tell us about it.

We work brand by brand. Activation that fits a children’s media brand looks different from activation that fits a nutrition brand, and partnership conversations move at the pace each category needs.